Founded by Thierry Hermes in 1837, Hermes was the first workshop specializing in the production of harness. At the beginning of the 20th century, its focus turned to the production of leather goods and handbags, and gradually increased product lines such as scarves, perfume, fashion, jewelry, watches, etc. Classic handbag styles include "Kelly Bag" and "Birkin Bag".
Hermes entered China in 1997 and now has 25 stores, including Wangfu Peninsula Hotel and International Trade Mall in Beijing; Shanghai: Henglong Plaza, Huaihai Middle Road Store, Shanghai Guojin Center Shopping Mall; Guangzhou: Zhengjia Square, Taikoo Hui, Libai Square; Dalian: Fulihua Hotel; Hangzhou: Hubin Mingpin Street, Hangzhou Building; Tianjin: Isetan; Chengdu: Meimei Licheng Department Store; Shenzhen: China Resources Shenzhen Bay MIXC Store, Shenzhen MIXC.
China is one of Hermes' highest sales regions. The Asia-Pacific region has a sales volume of 6.657 billion euros in 2022, contributing 57% of the Group's revenue, and is Hermes' largest market. Hermes Group revealed that sales in China are particularly strong, and the new generation of Chinese consumers are the main force of growth in Asia.
According to the World Wide Fund for Nature (WWD), Hermes achieved sales of 2.7 million US dollars (19 million yuan) one day after its flagship store opened in Guangzhou. Hermes Himalayan platinum bag is made of precious Himalayan crocodile skin, and its body is covered with diamonds of all sizes. This limited quantity bag has also been delivered to this flagship store.
Hermes, a top luxury brand in France, recently released the latest financial data. According to this financial data, Hermes' comprehensive revenue in 2022 increased by 29% year-on-year to 11.6 billion euros, an increase of 23% at a fixed exchange rate; The recurring operating profit was 4.697 billion euros, and the recurring operating profit margin was 40.5%, the highest in ten years.
It is worth mentioning that Hermes can never achieve a new high in revenue without the contribution of Chinese consumers. According to the financial report, the Asia-Pacific region's sales volume in 2022 was 6.657 billion euros, accounting for 57% of the Group's revenue, making it the largest market of Hermes.